It aired on TV in Europe, I believe, not here. I can watch the commercial again and again and never grow tired. Every part of the Rube Goldberg 'machine' are parts from the Accord. The gravity-defying tire trick is done with internal weighting of the tires (the heavy part is on top, a bit of a nudge throws them off balance and they roll with enough force to run up an incline). It took over 600 takes to get everything to work as planned. In other words, it took creativity, engineering and quite a bit of artful thinking to put that ad together. It engages the watcher rather than beats them silly or insults their intelligence. Why cant so many more commercials be interesting, 1 or 2 minute long visual treats like this?

I agree, it's just like poetry.