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Once again, OK Go have come up with yet another entertaining video. This one started life a Super Bowl commercial, with only the intro being seen on TV, with a link to see the rest online. The click was well worth it. Embiggenate and crank the volume for best effect.
There is an article in a recent Car and Driver magazine here at the house that gave details on the making of the video, the history of the band themselves, and how OK Go have morphed away from the typical label-slave "indie" band to plying their craft as they do now, as a series of sponsored videos being the main attraction as well as live shows. I gotta give the guys props for making music that is as much fun to watch as listen to.
There is an article in a recent Car and Driver magazine here at the house that gave details on the making of the video, the history of the band themselves, and how OK Go have morphed away from the typical label-slave "indie" band to plying their craft as they do now, as a series of sponsored videos being the main attraction as well as live shows. I gotta give the guys props for making music that is as much fun to watch as listen to.
