Go again

[greatbear]

Once again, OK Go have come up with yet another entertaining video. This one started life a Super Bowl commercial, with only the intro being seen on TV, with a link to see the rest online. The click was well worth it. Embiggenate and crank the volume for best effect.

There is an article in a recent Car and Driver magazine here at the house that gave details on the making of the video, the history of the band themselves, and how OK Go have morphed away from the typical label-slave "indie" band to plying their craft as they do now, as a series of sponsored videos being the main attraction as well as live shows. I gotta give the guys props for making music that is as much fun to watch as listen to.

Comments

[greatbearmd.livejournal.com]

Indeed I have. It's cute, and SO Sesame Street. OK Go is taking that tack that TMBG and Moxy Fruvous have taken with silly fun coupled with intelligent thinking. It was only a matter of time that SS had them in a spot, and I'm sure it's not the last. This takes me back to the heyday of MTV days when I could not wait to see what the next song would be from particular artists. The one thing that really makes music more enjoyable for me is the performers having fun doing what they do.

[theoctothorpe.livejournal.com]

^This

[tbrough.livejournal.com]

Musical Stunt Driving: Creativity Scores Again!

[maxauburn.livejournal.com]

That's pretty cool.