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Celebrating an unlaunch
Apr. 14th, 2014 03:30 pmAutomotive advertising is inescapable. It has been for at least a century. Print, billboards, television, even entire movies and TV series have been thinly disguised advertising vehicles (see what I did there?) for the automobile industry the world over. Some are clever, some are annoying, some are so pompous as to not even show the actual car (looking at you, Infiniti). But all of these ads have one thing in common. They introduce new marques and models. The latest, if not greatest, things. The shiny stuff of dreams and dealer showrooms. Macho truck ads. Those you-have-arrived spots for luxury models. Snow flying off of SUVs. Tire smoke and speed for the sports and muscle cars. You know the drill. Many of those cars and trucks are familiar to lots of people, being made for decades. Honda Accords. Toyota Corollas. Chevy Impalas. Ford F-150s. Sure, some nostalgia creeps in, and the new models pay homage in styling or in resurrected models from their heydays past. Still, it's all meant to get feet into the showrooms and butts in leather trimmed seats. No one would ever advertize an old model, or even yet, spend screen time and print space telling people some vehicle is going to end production, not to be replaced with something new, would they?
Well, if you are Volkswagen, a brand familiar to just about everyone on the planet, and the vehicle is the Type 2, aka Kombi, better known as the Bus stateside, a sight seen on roads the world over for over a half century, an icon of pop culture and counterculture everywhere, sometimes a good run has to come to an end. Rather than silently letting the model die off as the industry is known to do, it is instead a cause for celebration, even if it is bittersweet. Still being produced in Brazil much the same as it had been at the start, the last models rolled off the production like in September, 2013, ending an era of automotive production of a particular model since, well, that other bug-shaped car from VW. This is a sendoff, a goodbye, a farewell, but, oh, what a wonderful sendoff it is. Betcha never got choked up at a car ad before.
I think practically anyone old enough to drive has memories of these quirky buses, even if they never owned one or knew someone with one. Thing is, despite no longer being made, there will be another half century filled with people who will know of the humble Type 2/Kombi/Bus. This touching tribute has stops all over the world, including practically my back yard, in Baltimore. They are still quite plentiful in these parts.
Well, if you are Volkswagen, a brand familiar to just about everyone on the planet, and the vehicle is the Type 2, aka Kombi, better known as the Bus stateside, a sight seen on roads the world over for over a half century, an icon of pop culture and counterculture everywhere, sometimes a good run has to come to an end. Rather than silently letting the model die off as the industry is known to do, it is instead a cause for celebration, even if it is bittersweet. Still being produced in Brazil much the same as it had been at the start, the last models rolled off the production like in September, 2013, ending an era of automotive production of a particular model since, well, that other bug-shaped car from VW. This is a sendoff, a goodbye, a farewell, but, oh, what a wonderful sendoff it is. Betcha never got choked up at a car ad before.
I think practically anyone old enough to drive has memories of these quirky buses, even if they never owned one or knew someone with one. Thing is, despite no longer being made, there will be another half century filled with people who will know of the humble Type 2/Kombi/Bus. This touching tribute has stops all over the world, including practically my back yard, in Baltimore. They are still quite plentiful in these parts.
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